Audiense Demand Index by Industry Category

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Audiense Demand Index by Industry Category

Normalized Audiense Index by industry from April 2022 to March 2025

Industry

Electronics & Appliance
=
Clothing & Accessories
=
Food Services
=
Retail Finance
=
Health & Personal Care
=
Food & Beverage
=
Sporting Goods
=
Furniture & Home
=

Industry Demand Analysis

Comparative search interest across major retail categories

Electronics & Appliance

5 brands

Audiense Index:

11

Peak Index:

Nov 2022

Brands:

Apple
Dell
Nintendo
Samsung
Sony

Food & Beverage

4 brands

Audiense Index:

6

Peak Index:

Dec 2024

Brands:

Aldi
Amazon
Target
Walmart

Clothing & Accessories

7 brands

Audiense Index:

5

Peak Index:

seasonal & holidays

Brands:

Adidas
Forever 21
Gap
H&M
Nike
Uniqlo
Zara

Food Services

5 brands

Audiense Index:

6

Peak Index:

seasonal & holidays

Brands:

McDonald's
Starbucks
Chipotle
Domino's
Subway

Retail Finance

4 brands

Audiense Index:

5

Peak Index:

Jun 2022

Brands:

Visa
Mastercard
American Express
PayPal

Health & Personal Care

5 brands

Audiense Index:

5

Peak Index:

Jun 2022

Brands:

CVS
Walgreens
Sephora
Ulta
Bath & Body Works

Sporting Goods

4 brands

Audiense Index:

=
3

Peak Index:

May 2022

Brands:

Nike
Adidas
Dick's Sporting Goods
REI

Furniture & Home

4 brands

Audiense Index:

=
2

Peak Index:

May 2022

Brands:

IKEA
Wayfair
Ashley HomeStore
Crate & Barrel
i

Methodology Note

Index values are normalized to 0-100 scale based on Search, Traffic and Social across all categories and time periods.

Do you want to understand the demand by audience segment for your brand and competitors?