## Audiense Demand Index by Industry Category

Normalized Audiense Index by industry from April 2022 to March 2025

### Industry

- Electronics & Appliance  
- Clothing & Accessories  
- Food Services  
- Retail Finance  
- Health & Personal Care  
- Food & Beverage  
- Sporting Goods  
- Furniture & Home

## Industry Battle

Random Battle

Compare historical average performance between industries. Numbers represent the average Audiense Index across all time periods.

- **Electronics & Appliance**: 9  
**VS**  
**WINNER**  
**Food Services!**  
+82 avg points (10.1x stronger)

- **Food Services**: 91

### Industry Demand Analysis

Comparative search interest across major retail categories

#### Electronics & Appliance
- **5 brands**  
  Audiense Index: 11  
  Peak Index: Nov 2022  
  Brands:  
  - Apple  
  - Dell  
  - Nintendo  
  - Samsung  
  - Sony

#### Food & Beverage
- **4 brands**  
  Audiense Index: 6  
  Peak Index: Dec 2024  
  Brands:  
  - Aldi  
  - Amazon  
  - Target  
  - Walmart

#### Clothing & Accessories
- **7 brands**  
  Audiense Index: 5  
  Peak Index: seasonal & holidays  
  Brands:  
  - Adidas  
  - Forever 21  
  - Gap  
  - H&M  
  - Nike  
  - Uniqlo  
  - Zara

#### Food Services
- **5 brands**  
  Audiense Index: 6  
  Peak Index: seasonal & holidays  
  Brands:  
  - McDonald's  
  - Starbucks  
  - Chipotle  
  - Domino's  
  - Subway

#### Retail Finance
- **4 brands**  
  Audiense Index: 5  
  Peak Index: Jun 2022  
  Brands:  
  - Visa  
  - Mastercard  
  - American Express  
  - PayPal

#### Health & Personal Care
- **5 brands**  
  Audiense Index: 5  
  Peak Index: Jun 2022  
  Brands:  
  - CVS  
  - Walgreens  
  - Sephora  
  - Ulta  
  - Bath & Body Works

#### Sporting Goods
- **4 brands**  
  Audiense Index: 3  
  Peak Index: May 2022  
  Brands:  
  - Nike  
  - Adidas  
  - Dick's Sporting Goods  
  - REI

#### Furniture & Home
- **4 brands**  
  Audiense Index: 2  
  Peak Index: May 2022  
  Brands:  
  - IKEA  
  - Wayfair  
  - Ashley HomeStore  
  - Crate & Barrel

### Methodology Note

Index values are normalized to 0-100 scale based on Search, Traffic and Social across all categories and time periods.

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