# Audiense & GWI : Strategic integration guide

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Join Edward Bass

( Founder of More Light) to take you through the power of this new integration, what it has to offer and the strategic application…

In the first phase of this integration Audiense users will easily be able to **create GWI audiences** from either the **full audience** or individual **audience segments** identified within the **Audiense Insights report.**  For more details on the integration [**check out our blog**](https://resources.audiense.com/blog/audiense-and-gwi-integration-how-to-enhance-your-audience-intelligence-by-combining-social-survey-data)

**Audiense** and **GWI** have teamed up to provide a powerful **integration**, where you will be able to map audiences from **social data** to **survey data**, removing any previous challenges of joining the data points manually.

GWI is home to the **world’s largest survey** of **online consumers**, with a platform that provides up-to-date and easy-to-use **audience insights** representing the views of 2.7 **billion consumers** across 50 markets.

## Helpful Resources

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**Audiense and GWI integration: How to enhance your audience intelligence** \
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Read More >](https://resources.audiense.com/blog/audiense-and-gwi-integration-how-to-enhance-your-audience-intelligence-by-combining-social-survey-data?hs_preview=rFOTfEMm-99827840155)

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**Companion Guide > How Audiense & GWI Integrate** \
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Read More >](https://369237.fs1.hubspotusercontent-na1.net/hubfs/369237/GWI/Audiense%20&%20GWI%20Integration%20Companion%20Guide.pdf)

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**7 benefits of combining social and survey data** \
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Read More >](https://blog.gwi.com/marketing/combining-social-survey-data/)

## GWI FAQ's

**What makes this integration unique?**

**What are the main use cases for this integration?**

**How do I use this integration?**

**How do I request this integration?**