# Audiense Insights functionalities

Identify, understand, and activate the audiences that matter most to you. **Audiense Insights** empowers you to utilise social data to gain a deeper understanding of your most valuable audience segments, old and new, intelligently.

##### Functionalities

#### **What are Audiense’s data export capabilities?**

Our customers can download data, pre-made templates and share read-only public links to their reports to make day-to-day reporting simpler and integrate insights easily into their current strategy. Audience reports and summaries can be easily converted into PDF or PPT files. Select “Actions” on the right hand-side of the report, then “Export full report to PDF” or “Export full report to PPT” to download them in the format you need.

In addition to Insights reports, Audiense users are able to export audience data and monitoring queries that include rich data such as tweets, users, demographic, and more. Charts are also available to be exported as raw data to XLS, by selecting “download” or “see more” and then “download”. You can ask your account manager if you want advanced ways of exporting data.

#### **Integrations and API**

The majority of our customers use us in combination with Social Listening platforms. Usually this is done by downloading Twitter user IDs from one platform to another and vice versa to achieve the following use cases:

- Understand who is behind your Social Listening searches or topics.
- Segmented listening: segment search by the author list to see how this audience feels or thinks about the original topic or brand uncovering their POVs.
- Complement your persona understanding with the behaviours from the conversational analysis.
- Leverage Audiense to create social panels to make better search queries in your social listening platform.

Other use cases of our Data export and API capabilities include:

- Sharing data and reports with internal and external stakeholders.
- Integrating Audiense data into your existing tech stack.
- Creating custom presentations and visualizations.
- Connecting audiences and influencer panels to Twitter Ads.
- Keeping a permanent record of data or to create physical reports.

## Audiense resources

### FAQs

How we are different to other alternatives
What’s the difference between audience intelligence and social listening?
Do you plan to build … in Audiense?
Can I get Insights on any audience?
My audience speaks a particular language, what limitations will there be in Audiense?
What are your data sources?
What’s the difference between segmentation and filtering?