# Audiense Insights functionalities

Identify, understand, and activate the audiences that matter most to you. **Audiense Insights** empowers you to utilise social data to gain a deeper understanding of your most valuable audience segments, old and new, intelligently.

##### Functionalities

#### **What is influencer identification?**

Our Influencers & brands tab makes it easier and quicker to find the most relevant influencers to collaborate with. Audiense provides you with the top 20,000 entities based on who the segment or the audience follows (affinity) compared with with the selected baseline, and sorted by our relevance metric:, uniqueness. You have the option to order by affinity, which is the percentage of the audience that follows these accounts (most followed).

You can also filter the influencers and brands

by category, type of creator (Podcaster, Twitcher, Instagrammer), number of followers, country and bio keywords.

#### **Custom rankings**

Custom rankings are tailored lists of brands and people that you can create in order to check how they rank amongst your audience. These lists are made up of Twitter handles and will be visible and customizable across all your reports.

You can create custom rankings lists of:

- Your competitors
- Influencers in your space
- Brands that you want to monitor for your sponsorships
- How your brand ranks for a certain niche compared to the rest of your competitors

## Audiense resources

\
**Audience Analysis: The Ultimate Guide for Marketers in 2022** \
\
Download eBook >](https://resources.audiense.com/ebooks/audience-analysis-the-ultimate-guide-for-marketers-in-2022?hsLang=en) \
**How to improve performance with Audience - First SEO** \
\
Download eBook >](https://resources.audiense.com/ebooks/how-to-improve-performance-with-audience-first-seo) \
**Complete Guide: How to Build the Best Buyer Persona** \
\
Download eBook >](https://resources.audiense.com/ebooks/complete-guide-build-the-best-buyer-persona?hsLang=en)

\
**How to Achieve Insight Success using Jobs-to-be-Done** \
\
Watch now >](https://resources.audiense.com/cs/c/?cta_guid=2457d1fa-3e8d-44cc-942a-ad4d6eed18a5&signature=AAH58kElaRIkjZO6lr4wSiRZ9MdOeV_BqA&pageId=5957014087&placement_guid=17c5da90-9f2d-460a-890e-e8dd61c985b3&click=05770a59-45cf-4961-8de5-0c33b2eee1c6&hsutk=1962cc1d500d284f6b169723493095a9&canon=https%3A%2F%2Fresources.audiense.com%2Fon-demand%2F&utm_referrer=https%3A%2F%2Fresources.audiense.com%2F%3FhsLang%3Den&portal_id=369237&redirect_url=APefjpExmDdfSlaf4DoWg-_AthtuBQYhd2F-1QAj3j6sr5AEMQy9d7q_pVw2zlFLblAZlAacKw90-ov0Cdt03vPtakQIpHWZtMve48xDeul5B6o4V2nQ2LPcVgKZAB1nu-caHakweZ5n0Ex_aCi1RrJFupJlGbf09IKDOP9XpTrkXGTFJVMoX_hlhtoc5MLI9aS_gF_J74RG5m0ngX1i_C8JjKzWcedptK4udUwInwZ3TOPAveeByEYDesF7_WrzpBsLvCUCClYgXyMityRQp8hRZW6Tth2mBFjWaPXkgKVpJDuMI-4pDaNxmEJ5_dRD8a0NqP9WgPSJ_Y2C_xBjEUtk6OuL-wVsYmpIUnUoMy8JWt0V-JByVHtFhDH4T3Ib8fNvU8XxA27L&__hstc=139661292.1962cc1d500d284f6b169723493095a9.1619686426345.1646767477843.1646787715317.232&__hssc=139661292.5.1646787715317&__hsfp=3591833196&contentType=landing-page) \
**The Magic of Personalised Persuasion: How Personality predicts messaging preferences** \
\
Watch now >](https://resources.audiense.com/cs/c/?cta_guid=b5231ae5-7f80-4c4d-956c-c3e8b362875c&signature=AAH58kHL-vGqEpK-972zEp9DBnDhykl8yA&pageId=5957014087&placement_guid=36fcc6a1-ae65-4ccb-a4c9-12d2046a78f2&click=54a870a1-7469-415c-b8b3-7a138c807d70&hsutk=1962cc1d500d284f6b169723493095a9&canon=https%3A%2F%2Fresources.audiense.com%2Fon-demand%2F&utm_referrer=https%3A%2F%2Fresources.audiense.com%2Fcase-studies%2F&portal_id=369237&redirect_url=APefjpFXweToU5X_PpIDdjNiLm8IkQbm4s7ucl73NV6AUa7Y91fMw7XYtsG-A8W2xF4fA15NRvX-_tM7jv90LF79TI1HJ6EcmanmK8CODhcVN5IA6xI7Uc_u0k4akfAVGTz1_2nYW0hUviCy-sdyBN9ssjd3oCiEHEmfEPpPtW-H9NgI6eF7qHQjWkCxuwyI-kZeCrDmLjuPjcLqGIOhjgRwlOIm24LsEM7ofJCBj62l_km_Be_gOuDEv7LGHgrszuXTZyxaWQBIj40MX8jedD00LiMqntZrqncVSXRKlGYCTDl48dfvrKZzGOleMiSxXHvjzNk70nvDWBi4PqyyPL1hLafl8ro0IA&__hstc=139661292.1962cc1d500d284f6b169723493095a9.1619686426345.1646916314677.1646938937656.241&__hssc=139661292.5.1646938937656&__hsfp=2535207980&contentType=landing-page)

### FAQs

How we are different to other alternatives

What’s the difference between audience intelligence and social listening?

Do you plan to build … in Audiense?

Can I get Insights on any audience?

My audience speaks a particular language, what limitations will there be in Audiense?

What are your data sources?

What’s the difference between segmentation and filtering?