# **Understand how much ‘demand’ there is for any digital presence and how it compares to others**

Demand, developed in partnership with Audience Strategies, is an essential tool for any brand looking to make data-driven decisions that lead to success.

It helps brands identify the right talent, influencers, or digital properties to work with, ensuring success and maximum impact. It enables brands to track trends, understand the trajectory of demand for digital presences, and gain insight into their social audience profile, which can be used to create audience-centric targeted campaigns.

## **Principles of Demand**

2 key principles are essential for the Demand score to be meaningful

##### **Data by Platform:**  **Combine multiple data sources**

Signals are often drowned out by noise. If data sources are aggregated it allows for signals to emerge from the noise.

From Search Volume to demographics, use different variables at scale to inform your decision.

##### **Data by Country:**  **Use country - level data**

Demand uses country-level data, which is weighted according to your needs. Why? Because the ability to monetize depends on the country where the demand is.

Each project is given a different weighting depending on the brand, category and audience.

## **Demand is easy to use and can be tailored to your needs**

[**Step 1** \
**Choose the brands / IP / talent:** Your brand plus any competitors you want to track OR a shortlist of potential partners](https://www.audiense.com/products/demand-intelligence#w-tabs-0-data-w-pane-0)  
[**Step 2** \
**Choose your platforms:** Select and weight the digital platforms that are important to your business.](https://www.audiense.com/products/demand-intelligence#w-tabs-0-data-w-pane-1)  
[**Step 3** \
Scan and visualize insights about this audience through our easy-on-the-eyes, interactive platform.](https://www.audiense.com/products/demand-intelligence#w-tabs-0-data-w-pane-2)

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## **Demand in use: Check out what some of our high profile clients used demand for**

##### **Talent Selection**

By a global technology and media powerhouse to identify which talent to invest in from Hollywood names and upcoming comedians to Disney and Marvel characters.

##### **Brand Tracking**

By a global entertainment company to understand what share of the market search they are winning per month in target countries.

##### **Artist Prioritisation**

By a music festival to identify which artists to consider for the line up, from global superstars to upcoming local talent.

##### **Media Partner Selection**

By a global fashion brand to pinpoint which media outlets, sports / media personalities and brands should be partnering with.

##### **Figure selection**

By Madame Tussauds to discover rising talent and ensure the right figures were being selected and marketed.

##### **IP Selection & Prioritisation**

By a major media company to select the right IP for adaptation and which titles to prioritize based on country.

### What makes Demand unique

- Demand incorporates country-level data across three different areas: Google search volume, social media followers and url traffic. Other providers typically focus on just one of these areas.
- Metrics such as followers and URL traffic are typically not available at a country level.
- Demand combines each of these sources, weighted by country and platform for a view of demand tailored to your business.
- Entities are benchmarked against each other to make it easier to interpret performance.

Want to learn more about Demand? Speak to a specialist today.

[Book a call](https://www.audiense.com/contact-audiense/book-a-meeting-digital-intelligence)