# **Consumer Insights from the world’s largest pool of digital users** Analyze consumer behavior from the world’s largest data pool—Meta. SOPRISM gives you comprehensive data about your audiences by translating their online activities on Facebook and Instagram into a powerful source of insights. ## **Join 2000+ brands & agencies of all sizes** ## **We offer the digital intelligence platform to power your consumer research** ### Granular Analysis Analyze digital audiences with a high degree of granularity at any and all levels - worldwide, continent, country, or city. ### Affinity Quantification Measure the affinities and interests your specific digital audience has for any brand, topic, event, or influencer. ### Advanced Filtering Leverage our advanced filtering system to identify and investigate the target audiences that matter most to your business. ### GDPR Compliance Soprism uses Meta API's to provide these insights and does not collect any PII, only aggregated audience behaviour. ## **Unlock the new era of audience understanding** #### **The biggest behavioral consumer panel** Every day, billions of people are profiled based on their digital interactions, browser journey, and content consumption in a GDPR-compliant manner. SOPRISM helps you identify and isolate genuine affinities, values, and behavioral tendencies to build strategies on a foundation of real consumer insights. #### **Real target audience & consumer profiling** With a single tool, feed your customer journey and market analysis across all Meta platforms. Gain a full understanding of each consumer segment and identify how you can leverage them in your marketing strategy. SOPRISM provides access to data on millions of predefined consumer segments—from sports fans to brand lovers. Use it to analyze your own audience as they move across your website or Instagram and Facebook accounts. #### **An intelligent, operational & actionable analytics engine** Developed and refined for in-demand audience analysis experts across agencies and enterprises, SOPRISM transforms millions of data points into sociodemographic and psychographic data—all it takes is a few minutes. The intuitive dashboard makes it easy to action these consumer insights, using reports to quickly develop content strategies that will resonate with your audience segments. ## **The Power of Soprism, explained** ## Customers' reviews Industry leaders use SOPRISM An excellent tool for fine-tuning your current audience, but also very useful if you want to expand your business to a new audience. The data we have collected through the platform has allowed us to orientate the content of the website and to optimize the traffic of the SEO channel. The tool is able to give us insights into SEO, our core business, but also allows us to go further by using the data to create consistency in the omnichannel strategy. César Raimondo SEO Director | Peak Ace In my opinion, SOPRISM has a double advantage: on the one hand, it goes beyond the granularity limits of traditional surveys (analysis of web page visitors, detailed CRM audience profiling, analysis of niche behaviors, ...), and on the other hand, it has the advantage of being able to directly apply our learnings to the targeting of digital campaigns, since we work on the basis of META targeting criteria. SOPRISM fits perfectly into the philosophy of our Omni platform, which aims at building personalized consumer experiences “at scale”. We also really appreciate the continuous improvement work, both in terms of interface and content. Stéphanie Piret Research Analyst | Omnicom Media Group SOPRISM helps us to understand in a concrete way who the audience of our clients’ brands is in order to propose tailor-made strategies that resonate with their target audience. The platform provides us in record time with a detailed and 360° view of the target’s universe. This true _“identity card”_ guides our creative and strategic choices in terms of themes, media mix and often even casting for campaign visuals. One of the big advantages of this approach is the absence of post-rationalization: we know what the target actually does in real life and not what they ‘say’ they have done (in a survey), which is a very important nuance. Christophe Salden Marketing and Communication Strategist | Noosphere Brand Strategy ### FAQs Does SOPRISM have some kind of partnership with Meta to collect all the information needed for profiling? How does Meta collect its data? How does Facebook determine the knowledge of audiences? What is the source of data I can use to start profiling an audience using first-party data? What are the key elements of audience intelligence? What types of criteria can be analyzed with SOPRISM?