# 1500+ Paid customers and 40k+ free active users

Big or small you can get value from Audiense. We work across every industry, B2B and B2C and are

being used in over 70 countries.

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[Request a demo](https://www.audiense.com/contact-audiense/book-a-meeting-digital-intelligence) [Start free trial](https://www.audiense.com/pricing-pages/audience-intelligence)

## We are happy to be leaders

We help marketers and consumer researchers be innovative and develop relevant audience-centric strategies through proprietary social consumer segmentation.

### Social Media Monitoring Software

G2

Leaders

High Performers

Contenders

Niche

Market Presence Information

Satisfaction Information

[See Reviews](https://www.g2.com/categories/social-media-monitoring/grids.embed?wid=1632472691)

[G2 Grid® Scoring](https://research.g2.com/g2-scoring-methodologies)

[G2 Grid® for Social Media Monitoring Software](https://www.g2.com/categories/social-media-monitoring)

- ### Audience Intelligence Platforms

G2

Leaders

High Performers

Contenders

Niche

Market Presence Information

Satisfaction Information

[See Reviews](https://www.g2.com/categories/audience-intelligence-platforms/grids.embed?wid=1618234991)

[G2 Grid® Scoring](https://research.g2.com/g2-scoring-methodologies)

[G2 Grid® for Audience Intelligence Platforms](https://www.g2.com/categories/audience-intelligence-platforms)

- ### Influencer Marketing Software

G2

Leaders

High Performers

Contenders

Niche

Market Presence Information

Satisfaction Information

[See Reviews](https://www.g2.com/categories/influencer-marketing-platforms/grids.embed?wid=1618234991)

[G2 Grid® Scoring](https://research.g2.com/g2-scoring-methodologies)

[G2 Grid® for Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms)

- ### Social Media Analytics Software

G2

Leaders

High Performers

Contenders

Niche

Market Presence Information

Satisfaction Information

[See Reviews](https://www.g2.com/categories/social-media-analytics/grids.embed?wid=1618234991)

[G2 Grid® Scoring](https://research.g2.com/g2-scoring-methodologies)

[G2 Grid® for Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics)

- ### Social Media Monitoring Software

G2

Leaders

High Performers

Contenders

Niche

Market Presence Information

Satisfaction Information

[See Reviews](https://www.g2.com/categories/social-media-monitoring/grids.embed?wid=1632472691)

[G2 Grid® Scoring](https://research.g2.com/g2-scoring-methodologies)

[G2 Grid® for Social Media Monitoring Software](https://www.g2.com/categories/social-media-monitoring)

### Audience Intelligence Platforms

G2

Leaders

High Performers

Contenders

Niche

Market Presence Information

Satisfaction Information

[See Reviews](https://www.g2.com/categories/audience-intelligence-platforms/grids.embed?wid=1618234991)

[G2 Grid® Scoring](https://research.g2.com/g2-scoring-methodologies)

[G2 Grid® for Audience Intelligence Platforms](https://www.g2.com/categories/audience-intelligence-platforms)

[1](https://www.audiense.com/why-audiense# "Escanear 1") [2](https://www.audiense.com/why-audiense# "Escanear 2") [3](https://www.audiense.com/why-audiense# "Escanear 3") [4](https://www.audiense.com/why-audiense# "Escanear 4")

## The benefits of using Audiense

No matter your industry, **your audience is at the heart of every campaign.**

##### Data based audience identification

Our unique social consumer segmentation provides a great data foundation for persona development, understanding the audiences that matter to your busi

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ness, or finding new audience opportunities.

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We offer 2 types of [segmentation](https://resources.audiense.com/blog/product-update-affinity-segmentation-is-now-available?hsLang=en):

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- **Affinity:** based on commonalities of affinity, 'following-behavious'
- **Interconnectivity:** Our classic method based on 'who knows who'

##### Identifying effective interest & affinities

Audiense uses segmentation to actionable insights and targeted information. Our classic method of segmentation, interconnectivity, is available for use.

Clustering individuals based on interconnections among them helps to identify niche segments, or 'odd ones out'.

##### Strategy personalisation

Combined with affinity analysis, it gives you the ability to tap into ever-evolving culture and trends allowing for effective personalisation and relevance in:

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- Media planning in the cookie-less world (e.g. contextual advertising strategy)
- Influencer and Sponsorship selection
- Content/creative development
- PR & Comms strategy

##### Compliment your tech stack

Audiense integrates with other tools, given its data and insights are complementary, it serves as the "bridge for intelligence" to stack sources of insights:

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- Existing Social Listening tools
- Third-party audience Survey Platforms
- Content/1st party datacreative development

##### Data based audience identification

Our unique social consumer segmentation provides a great data foundation for persona development, understanding the audiences that matter to your busi

‍

‍

ness, or finding new audience opportunities.

‍

‍

‍

‍

‍

‍

‍

We offer 2 types of [segmentation](https://resources.audiense.com/blog/product-update-affinity-segmentation-is-now-available?hsLang=en):

‍

‍

‍

- **Affinity:** based on commonalities of affinity, 'following-behavious'
- **Interconnectivity:** Our classic method based on 'who knows who'

##### Identifying effective interest & affinities

Audiense uses segmentation to actionable insights and targeted information. Our classic method of segmentation, interconnectivity, is available for use.

Clustering individuals based on interconnections among them helps to identify niche segments, or 'odd ones out'.

##### Strategy personalisation

Combined with affinity analysis, it gives you the ability to tap into ever-evolving culture and trends allowing for effective personalisation and relevance in:

‍

‍

##### Compliment your tech stack

Audiense integrates with other tools, given its data and insights are complementary, it serves as the "bridge for intelligence" to stack sources of insights:

‍

- Existing Social Listening tools
- Third-party audience Survey Platforms
- Content/1st party datacreative development

## Case Studies

Understand how our customers applied their findings

[How WWF used audience intelligence to deliver key messages to relevant stakeholders.\\
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 [How audience targeting helped a luxury agency win over ultra-high-net-worth individuals.\\
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 [How a nonprofit used audience targeting to raise $1M for social justice.\\
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90%

#### Influencer identification

Audiense analyses trends within the target audience to understand which individuals influence them directly and indirectly.

87%

#### Data  collection

We allow customers to download data and pre-made report templates to be more efficient in their day-to-day, and to integrate our insights into their current methodology.

86%

#### Campaign  insights

Audiense enables customers to activate insights throughout the planning and creative development process, from the pitch to post campaign analysis.

83%

#### Return of  investments

Audiense collects multiple and valuable insights of any target audience in just a few hours, allowing customers to save a lot of time and money.

## Customers love Audiense

##### **“Audiense allows us to find the nuances of audiences, especially the ones that are very similar like engineers, developers, CIOs and CTOs..."**

###### Michael Brito

EVP of Digital & Analytics, Zeno Group

‍ [**Read full review on g2.com →**](https://www.g2.com/products/audiense-audiense/reviews/audiense-review-4241215)

##### “Audiense helps us to turn data-points into personas. Using Audiense Connect and Audiense Insights, I can go one step further with my clients..."

###### Tamara Lucas

Associate Director, Convosphere

‍ [**Read full review on g2.com →**](https://www.g2.com/products/audiense-audiense/reviews/audiense-review-4233255)

##### **“Firstly, the team behind Audiense are absolutely focused on delivering a great product shaped by their users needs. They've not only been really..."**

###### Edward Bass

Founder & Director, EntSight

‍ [**Read full review on g2.com →**](https://www.g2.com/products/audiense-audiense/reviews/audiense-review-4224201)

##### **“Innovative & actionable audience intelligence insights that any business can use to enhance their macro digital strategy..."**

###### Rory Hope

Head of Content SEO, HubSpot

‍ [**Read full review on g2.com →**](https://www.g2.com/products/audiense-audiense/reviews/audiense-review-4239934)

##### **“This is a unique platform to identify and propose audiences, very important for every marketing plan, easier than using expensive market..."**

###### Abraham Geifman

Head of Marketing EMEA/LATAM, HCL

‍ [**Read full review on g2.com →**](https://www.g2.com/products/audiense-audiense/reviews/audiense-review-4242593)

##### **“This is incredibly useful from a marketing point of view as it gives you the tools you need to create truly targeted and personalized marketing and advertising campaigns…"**

###### Lillach Bullock

Digital & Tech Influencer

‍ [**Read full review on g2.com →**](https://www.g2.com/products/audiense-audiense/reviews/audiense-review-4366442)

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**Sabina G.** \\
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Managing Director\\
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"Data-driven marketing approach based on behavioral insights"](https://www.g2.com/products/audiense/reviews/audiense-review-8815161) \\
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**Adam A.** \\
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Head of Social Intelligence\\
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"Helps us answer the most important questions"](https://www.g2.com/products/audiense/reviews/audiense-review-4435835#survey-response-4435835) \\
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**Andrea A.** \\
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Partner and Director of Strategy\\
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"Great tool for audience profiling"](https://www.g2.com/products/audiense/reviews/audiense-review-6605296) \\
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**Michael B.** \\
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Global Head of Analytics\\
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"Hands down, the best platform for audience segmentation"](https://www.g2.com/products/audiense/reviews/audiense-review-4241215#survey-response-4241215)

You can sign up now or request a demo with a member of the team!

[Start free trial](https://www.audiense.com/pricing-pages/audience-intelligence) [Book a call](https://www.audiense.com/contact-audiense/book-a-meeting-digital-intelligence)

## **We constantly deliver value**  **to our customers**

## Audiense resources

[eBooks](https://www.audiense.com/why-audiense#w-tabs-0-data-w-pane-0) [Webinars](https://www.audiense.com/why-audiense#w-tabs-0-data-w-pane-1) [Customer Stories](https://www.audiense.com/why-audiense#w-tabs-0-data-w-pane-2) [Trend Analysis](https://www.audiense.com/why-audiense#w-tabs-0-data-w-pane-3) [Top Picks](https://www.audiense.com/why-audiense#w-tabs-0-data-w-pane-4)

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**Audience Analysis: The Ultimate Guide for Marketers in 2022** \\
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Download eBook >](https://resources.audiense.com/ebooks/audience-analysis-the-ultimate-guide-for-marketers-in-2022?hsLang=en) \\
**How to improve performance with Audience - First SEO** \\
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Download eBook >](https://resources.audiense.com/ebooks/how-to-improve-performance-with-audience-first-seo) \\
**Complete Guide: How to Build the Best Buyer Persona** \\
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Download eBook >](https://resources.audiense.com/ebooks/complete-guide-build-the-best-buyer-persona?hsLang=en)

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**Learn to Build the Best Buyer Personas that you'll actually use** \\
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Watch now >](https://resources.audiense.com/cs/c/?cta_guid=8b4bfbce-fd92-4026-bca1-d5d994c7b3f1&signature=AAH58kEsPG_pXUA5lV9HJ8qcwd7cOhBqYw&pageId=5957014087&placement_guid=df77dce8-3e38-4abe-8247-f6f26fc24cd5&click=5824af3d-b9a9-494b-ae5b-80a544596e32&hsutk=1962cc1d500d284f6b169723493095a9&canon=https%3A%2F%2Fresources.audiense.com%2Fon-demand%2F&utm_referrer=https%3A%2F%2Fresources.audiense.com%2F%3FhsLang%3Den&portal_id=369237&redirect_url=APefjpGL-ivWCAQeXMGRsffSUuCDIhZKYEX7vzoIUoAw2nR3CYKrQubrpGUyM8c2aQdEEOGxOHMDV8fx0KTZY2Idf2f8l08SELPay7EONVs6B6-N7d4ObGWADBFCxIB_Ra5Za_CJ2StYdLXiIt4c57guikFMj7PqD86UqJvDijwGGIU6tPX_U646YrHnl-ymv_Bt9zVgVJUW31kCeJjkmyvZepF3Y2m8fo_x_Hch6ZfCbUDEy79hykH0wYRK7hmPX16trEaV3HpCCu4dPFeWgH19HFbY6OBdTJMTN2cxH6wi1ftKbD3lheB5Vi9Yug1xeBY76yTQg5ri5yJh4YhYK-aAFlouug1WQg&__hstc=139661292.1962cc1d500d284f6b169723493095a9.1619686426345.1646767477843.1646787715317.232&__hssc=139661292.5.1646787715317&__hsfp=3591833196&contentType=landing-page) \\
**How to Achieve Insight Success using Jobs-to-be-Done** \\
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Watch now >](https://resources.audiense.com/cs/c/?cta_guid=2457d1fa-3e8d-44cc-942a-ad4d6eed18a5&signature=AAH58kElaRIkjZO6lr4wSiRZ9MdOeV_BqA&pageId=5957014087&placement_guid=17c5da90-9f2d-460a-890e-e8dd61c985b3&click=05770a59-45cf-4961-8de5-0c33b2eee1c6&hsutk=1962cc1d500d284f6b169723493095a9&canon=https%3A%2F%2Fresources.audiense.com%2Fon-demand%2F&utm_referrer=https%3A%2F%2Fresources.audiense.com%2F%3FhsLang%3Den&portal_id=369237&redirect_url=APefjpExmDdfSlaf4DoWg-_AthtuBQYhd2F-1QAj3j6sr5AEMQy9d7q_pVw2zlFLblAZlAacKw90-ov0Cdt03vPtakQIpHWZtMve48xDeul5B6o4V2nQ2LPcVgKZAB1nu-caHakweZ5n0Ex_aCi1RrJFupJlGbf09IKDOP9XpTrkXGTFJVMoX_hlhtoc5MLI9aS_gF_J74RG5m0ngX1i_C8JjKzWcedptK4udUwInwZ3TOPAveeByEYDesF7_WrzpBsLvCUCClYgXyMityRQp8hRZW6Tth2mBFjWaPXkgKVpJDuMI-4pDaNxmEJ5_dRD8a0NqP9WgPSJ_Y2C_xBjEUtk6OuL-wVsYmpIUnUoMy8JWt0V-JByVHtFhDH4T3Ib8fNvU8XxA27L&__hstc=139661292.1962cc1d500d284f6b169723493095a9.1619686426345.1646767477843.1646787715317.232&__hssc=139661292.5.1646787715317&__hsfp=3591833196&contentType=landing-page) \\
**The Magic of Personalised Persuasion: How Personality predicts messaging preferences** \\
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Watch now >](https://resources.audiense.com/cs/c/?cta_guid=b5231ae5-7f80-4c4d-956c-c3e8b362875c&signature=AAH58kHL-vGqEpK-972zEp9DBnDhykl8yA&pageId=5957014087&placement_guid=36fcc6a1-ae65-4ccb-a4c9-12d2046a78f2&click=54a870a1-7469-415c-b8b3-7a138c807d70&hsutk=1962cc1d500d284f6b169723493095a9&canon=https%3A%2F%2Fresources.audiense.com%2Fon-demand%2F&utm_referrer=https%3A%2F%2Fresources.audiense.com%2Fcase-studies%2F&portal_id=369237&redirect_url=APefjpFXweToU5X_PpIDdjNiLm8IkQbm4s7ucl73NV6AUa7Y91fMw7XYtsG-A8W2xF4fA15NRvX-_tM7jv90LF79TI1HJ6EcmanmK8CODhcVN5IA6xI7Uc_u0k4akfAVGTz1_2nYW0hUviCy-sdyBN9ssjd3oCiEHEmfEPpPtW-H9NgI6eF7qHQjWkCxuwyI-kZeCrDmLjuPjcLqGIOhjgRwlOIm24LsEM7ofJCBj62l_km_Be_gOuDEv7LGHgrszuXTZyxaWQBIj40MX8jedD00LiMqntZrqncVSXRKlGYCTDl48dfvrKZzGOleMiSxXHvjzNk70nvDWBi4PqyyPL1hLafl8ro0IA&__hstc=139661292.1962cc1d500d284f6b169723493095a9.1619686426345.1646916314677.1646938937656.241&__hssc=139661292.5.1646938937656&__hsfp=2535207980&contentType=landing-page)

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**How audience segmentation was  key to creating a successful data-informed campaign** \\
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Read more>](https://resources.audiense.com/case-studies-how-audience-segmentation-was-key-to-creating-a-successful-data-informed-campaign?hsLang=en) \\
**How a nonprofit used audience targeting to raise $1M for social justice** \\
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Read more >](https://resources.audiense.com/case-study-how-a-nonprofit-used-audience-targeting-to-raise-1m-for-social-justice?hsLang=en) \\
**How audience insights helped IBM uncover consumer must-go to events** \\
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Read more >](https://resources.audiense.com/blog/how-audience-insights-helped-ibm-uncover-consumers-must-attend-events)

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**What you can learn from BuzzFeed, Mashable, and VICE** \\
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Read more >](https://resources.audiense.com/blog/content-marketing-in-2022-what-you-can-learn-from-buzzfeed-mashable-and-vice) \\
**The Netflix Effect: How an F1 Docuseries Set Off a Meteoric Rise in Popularity in the US** \\
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Read more >](https://resources.audiense.com/blog/the-netflix-effect-how-an-f1-docuseries-set-off-a-meteoric-rise-in-popularity-in-the-us) \\
**Beyond the catwalk: How brands are using influencers to steal the show during Fashion Week** \\
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Read more >](https://resources.audiense.com/blog/beyond-the-catwalk-how-brands-are-using-influencers-to-steal-the-show-during-fashion-week)

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**How to practically apply audience intelligence to product development & reaching new readers** \\
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Read more >](https://resources.audiense.com/using-audience-intelligence-for-product-development-reaching-new-readers) \\
**How audience intelligence & social listening can identify insights for sustainability focused organizations** \\
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Read more >](https://resources.audiense.com/blog/how-audience-intelligence-social-listening-can-identify-insights-for-sustainability-focused-organizations) \\
**What Role Does Audience Data Play in the Shopper Journey of 2022?** \\
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Read more >](https://resources.audiense.com/blog/what-role-does-audience-data-play-in-the-shopper-journey-of-2022)