**Understand how much ‘demand’ there is for any digital presence and how it compares to others**
DEMAND INTELLIGENCE
Understand how much ‘demand’ there is for any digital presence and how it compares to others
Demand, developed in partnership with Audience Strategies, is an essential tool for any brand looking to make data-driven decisions that lead to success.
It helps brands identify the right talent, influencers, or digital properties to work with, ensuring success and maximum impact. It enables brands to track trends, understand the trajectory of demand for digital presences, and gain insight into their social audience profile, which can be used to create audience-centric targeted campaigns.
Principles of Demand
2 key principles are essential for the Demand score to be meaningful
Data by Platform:
Combine multiple data sources
Signals are often drowned out by noise. If data sources are aggregated it allows for signals to emerge from the noise.
From Search Volume to demographics, use different variables at scale to inform your decision.
Data by Country:
Use country - level data
Demand uses country-level data, which is weighted according to your needs. Why? Because the ability to monetize depends on the country where the demand is.
Each project is given a different weighting depending on the brand, category and audience.
Demand is easy to use and can be tailored to your needs
Demand in use: Check out what some of our high profile clients used demand for
Talent Selection
By a global technology and media powerhouse to identify which talent to invest in from Hollywood names and upcoming comedians to Disney and Marvel characters.
Brand Tracking
By a global entertainment company to understand what share of the market search they are winning per month in target countries
.
Artist Prioritisation
By a music festival to identify which artists to consider for the line up, from global superstars to upcoming local talent
.
Media Partner Selection
By a global fashion brand to pinpoint which media outlets, sports / media personalities and brands should be partnering with
.
Figure selection
By Madame Tussauds to discover rising talent and ensure the right figures were being selected and marketed
.
IP Selection & Prioritisation
By a major media company to select the right IP for adaptation and which titles to prioritize based on country.
Built and run in partnership with
What makes Demand unique
- Demand incorporates country-level data across three different areas: Google search volume, social media followers and url traffic. Other providers typically focus on just one of these areas.
- Metrics such as followers and URL traffic are typically not available at a country level.
- Demand combines each of these sources, weighted by country and platform for a view of demand tailored to your business.
- Entities are benchmarked against each other to make it easier to interpret performance.