1500+ Paid customers and 40k+ free active users
1500+ Paid customers and 40k+ free active users
Big or small you can get value from Audiense. We work across every industry, B2B and B2C and are
being used in over 70 countries.
We are happy to be leaders
We help marketers and consumer researchers be innovative and develop relevant audience-centric strategies through proprietary social consumer segmentation.
The benefits of using Audiense
No matter your industry, your audience is at the heart of every campaign.
Data based audience identification
Our unique social consumer segmentation provides a great data foundation for persona development, understanding the audiences that matter to your busi
ness, or finding new audience opportunities.
We offer 2 types of segmentation:
- Affinity: based on commonalities of affinity, 'following-behavious'
- Interconnectivity: Our classic method based on 'who knows who'
Identifying effective interest & affinities
Audiense uses segmentation to actionable insights and targeted information. Our classic method of segmentation, interconnectivity, is available for use.
Clustering individuals based on interconnections among them helps to identify niche segments, or 'odd ones out'.
Strategy personalisation
Combined with affinity analysis, it gives you the ability to tap into ever-evolving culture and trends allowing for effective personalisation and relevance in:
- Media planning in the cookie-less world (e.g. contextual advertising strategy)
- Influencer and Sponsorship selection
- Content/creative development
- PR & Comms strategy
Compliment your tech stack
Audiense integrates with other tools, given its data and insights are complementary, it serves as the "bridge for intelligence" to stack sources of insights:
- Existing Social Listening tools
- Third-party audience Survey Platforms
- Content/1st party datacreative development
Case Studies
Understand how our customers applied their findings
Influencer identification
Audiense analyses trends within the target audience to understand which individuals influence them directly and indirectly.
Data
collection
We allow customers to download data and pre-made report templates to be more efficient in their day-to-day, and to integrate our insights into their current methodology.
Campaign
insights
Audiense enables customers to activate insights throughout the planning and creative development process, from the pitch to post campaign analysis.
Return of
investments
Audiense collects multiple and valuable insights of any target audience in just a few hours, allowing customers to save a lot of time and money.